Every business is talking about content marketing and search engine optimization. They are pretty much one and the same. How can this little gem of information help a wedding planning business? Well, we all know weddings generate a great deal of content in the form of pictures and videos. Wait, the good news doesn’t end there, weddings also generate a great deal of social chatter in the form of Tweets, FaceBook posts, Instragram shares, etc… Google loves these things. I can hear the gears grinding, yes we know that, but how does that help us or improve our SEO efforts? It improves them but sending out social signals and providing content that can all be used to increase brand awareness for your business online and send extremely powerful ranking juice to your site!
These days almost all brides traffic the internet seeking sites to provide inspiration for their their big day. The places they do this tend to be on content sharing platforms like Instagram and Pinterest. Because the content is highly relevant to your business it can send the signals to Google that your site is an authority in your market and should thus be ranked more highly. This has greatly helped the consumers; but as much as it is useful to them, it is more beneficial to business. The main purpose of online marketing is to attract attention of an audience that will translate to sales. The more relevant the content, the more attention the business will get, because they get ranked at the top of search engines’ results. Every audience will click the most highly ranked sites which appear on the search engines sending more potential business your way. With a Boca Raton SEO you can get the expertise of experts that can help you find the right balance of platforms and content to give your business the most exposure.
A quick recap of the main benefits of content marketing for search engine optimization are:
- Conversions – This is what every manager had in mind when setting up a website; they wanted to reach out to more prospective consumers and most probably convince them to buy from their business. Generating buzz with compelling content is a great way to prove to potential customers that you have the products or services they really need. As they say a picture (or video as the case may be) is worth a thousand words. Make use of your past work to get the word out about your wedding planning business or product!
- Reputation – This includes the brand and the presence; when the content is good, the business ranks well. This will ensure the website is always present when the keyword is searched on the engine and building a reputation and trust amongst consumers.
- Long-term results – Overtime search engine optimization efforts that utilize a large amount of engaging content perform much better in the search engines. This is because the content is relevant and gives Google users what they want.
This is by no means all you need to know about search engine marketing. It would be truly beneficial to consult Boca Raton seo experts for help marketing your wedding planning company to get the most out of your efforts. In the long run this will increase your bottom line significantly.
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